From nonprofits to for profits, organizations are using social media to engage and interact with their followers. Twitter and Facebook are the two most popular sites used. Every time you join or like an organization or group, and like the status or comment, you are engaging with the organization of your choice. Organizations ask questions to the public, asking them to share their personal stories and experiences but the moment you comment back you are reflecting and thinking about the organization. Twitter allows for the organization to be more personable by retweeting your tweet on their page, making it intimate and allowing for more personal engagement.
Some organizations have learned to recover from social media mistakes as well. In early February of last year, someone at the Red Cross accidently posted a tweet to the Red Cross account that was meant for their personal Twitter account. Check out Twitter Faux Pas http://redcrosschat.org/2011/02/16/twitter-faux-pas/ As a result of this mistake, the Red Cross has received a lot of attention and traffic to its site. Because the Red Cross acted quickly and responded with humor, they were able to get a lot of support from the public as well as a donation from Dogfish beer.
Public relations through social media is allowing organizations and companies to easily connect with its followers and consumers. It is about maintaining the relationship with the public and social media provides this outlet as the public is occupied immensely with social media sites. Make sure to follow us on our Facebook page, http://www.facebook.com/AntiochUniversityLA or comment.
By Sherry Wong
As an ABC (American-Born Chinese), my parents hardly talked about community service or its personal value. Growing up poor, my parents were more concerned about putting food on the table and making rent than helping others. The times that I did hear about community service, I got the impression it was for punishing celebrities – e.g. Lindsay Lohan, Paris Hilton, Naomi Campbell and Snoop Dogg. “I don’t want to do community service. Can’t I just donate money?” That is what I used to say until my Service Learning course – MGT 524 – enlightened me.
I currently tutor a young lady from Thailand through LAPL’s Adult Literacy Program. Since English is her second language and she wants to attend an American university, she is required to take the TOEFL iBT test – it measures a person’s ability to use and understand English at the university level and it evaluates how well you combine your listening, reading, speaking and writing skills to perform academic tasks. I have been working with my Thai student for about seven weeks now and her English-speaking progress is evident.
I learned that community service is not just court-mandated for naughty celebrities. I
learned community service is not simply about donating money. I learned through my
Service Learning experience that community service is about giving back (time) and
paying it forward. I attended Los Angeles public schools and I remember every teacher
who helped me succeed along the way. Their kindness compelled me to give that same
time and focus back to my Thai student. When my Thai student and I started working
together seven weeks ago, she was very quiet and timid. Now she is incredibly talkative
and humorous while doing it all in English. I know I am making a difference and there is
no better feeling.