From nonprofits to for profits, organizations are using social media to engage and interact with their followers. Twitter and Facebook are the two most popular sites used. Every time you join or like an organization or group, and like the status or comment, you are engaging with the organization of your choice. Organizations ask questions to the public, asking them to share their personal stories and experiences but the moment you comment back you are reflecting and thinking about the organization. Twitter allows for the organization to be more personable by retweeting your tweet on their page, making it intimate and allowing for more personal engagement.
Some organizations have learned to recover from social media mistakes as well. In early February of last year, someone at the Red Cross accidently posted a tweet to the Red Cross account that was meant for their personal Twitter account. Check out Twitter Faux Pas http://redcrosschat.org/2011/02/16/twitter-faux-pas/ As a result of this mistake, the Red Cross has received a lot of attention and traffic to its site. Because the Red Cross acted quickly and responded with humor, they were able to get a lot of support from the public as well as a donation from Dogfish beer.
Public relations through social media is allowing organizations and companies to easily connect with its followers and consumers. It is about maintaining the relationship with the public and social media provides this outlet as the public is occupied immensely with social media sites. Make sure to follow us on our Facebook page, http://www.facebook.com/AntiochUniversityLA or comment.